ORLANDO, Fla. (Ivanhoe Newswire) -- With age comes wrinkles -- and for most women, battling them is a natural response. Some think they’ve found their “magic in a bottle,” but research shows there may be no such thing.

Tiffani Hamilton, M.D., from the Dermatology and Vein Institute in Alpharetta, Ga., advises patients to do their research before purchasing anti-aging products.

“Although some of these products might work, the companies don’t want to really know if they work or not,” Dr. Hamilton told Ivanhoe.

A comparative study in Sweden found no difference in wrinkle improvement between women who used expensive anti-wrinkle creams and those who used inexpensive ones. The study also found subjects were more likely to use creams in expensive-looking packaging. To avoid falling for marketing claims, Dr. Hamilton said it’s important for consumers to make sure they know which products have been proven to be effective and safe in clinical trials. This is especially important since overusing ingredients like beta-carotene and selenium can lead to cancer.