Following a worldwide trend toward eating healthier food, fast food is now
criticized as a major cause of obesity, despite being enjoyed by thousands of
people in chain restaurants everywhere. Some civic groups have even staged
anti-fast food campaigns, collecting parody works satirizing fast-food
franchises that earn profits from selling unhealthy food.
There are 438 fast food restaurants in Seoul alone, meaning there is a fast
food store for every 1.3 square kilometers of the city, according to a civic
group Citizens' Movement for Environmental Justice. Many are also located in
areas popular with young people and students.
A report conducted in 2003 by the Korea Consumer Protection Board showed 2.6
percent of the nation's children have fast food at least once a day.
Other research by the Ministry of Health and Welfare conducted in 2001 also
indicated 135,000 people in the nation consumed hamburgers or fried chicken
everyday. When pizza is included, the figure rose to 200,000, or some 0.4
percent of the total population.
``Fast food, with its excessive animal protein, fat, refined sugar, salt and
chemical spices, threatens people's health, especially children's. Once children
become accustomed to such rich foods, their eating habits are not easily
changed, even when they grow up,'' Shin Kwon Hwa-jung, director of the
environmental movement group, told The Korea Times.
In addition, many point out that fast food damages the environment due to the
mass breeding of animals for meat and the use of disposable wrappings and
containers.
``So we are opposing fast food in order to secure the health and
environmental rights of the next generation,'' Shin Kwon said.
Many foreign civic groups have also been staging anti-fast food campaigns
around the world. An ``Anti-McDonald's Day,'' which began in Britain 20 years
ago on Oct. 16, is now held every year in many countries.
The environmental group also asserted famous fast food franchises lure
children to their products with free toy gifts and advertisements that associate
fast food with something special and enjoyable. In Sweden, fast food
advertisements are banned on television during primetime when the number of
children watching is highest.
The domestic group invited the public to participate in a contest to make
parody works drawing attention to the harmful effects of fast food from Oct. 16
to Nov. 9 in an effort to raise public awareness about the realities of ``junk''
food.
Some 80 works were collected, with most satirizing well-known advertisements
and the logos of fast food franchises such as McDonald's, Burger King, KFC,
Lotteria and Popeye's.
Meanwhile, one of the group's activists, Yoon Kwang-yong, engaged in a
fast-food diet for a Korean version of ``Super Size Me.'' From Oct. 16 he
consumed only fast food.
However, he stopped the experiment yesterday after 24 days due to a doctor's
warning that he might run the risk of developing heart-related diseases if he
continued.
According to the group, the number of calories Yoon ingested per day was
smaller than that in the U.S. production and he walked more than his American
counterpart. However, Yoon's health had definitely worsened.
While his weight increased by only two kilograms, his body fat increased by
more than five kilograms. Medical checks also indicated that his liver was in an
abnormal condition.
``We have recorded Yoon's daily life for the last four weeks. We'll make a
documentary to show the effect on his body and the problems of fast food,'' Shin
Kwon said.