TORONTO, Sep. 24, 2008 (Canada NewsWire via COMTEX) -- SOCNQ | Quote |
Chart | News | PowerRating -- << Breast cancer patients and survivors at six
cancer centres to receive warming throws in October >>
Sunbeam(R), the maker of innovative consumer products that simplify busy
lifestyles, is warming up October as part of a new partnership with the Canadian
Breast Cancer Foundation. To mark Breast Cancer Awareness Month, Sunbeam will
launch a Pink Microplush Warming Throw, proceeds from which will be directed to
the Foundation to raise funds for breast cancer research and education programs
across Canada. Sunbeam will also donate a number of these warming throws to
breast cancer patients and survivors at breast cancer centres across the
country.
"It is impossible to ignore the national statistic that one in nine Canadian
women is expected to develop breast cancer if she lives to age 90*. We are
thrilled to partner with the Canadian Breast Cancer Foundation as this cause is
one that Sunbeam holds particularly close to heart," said Nadège Kéléchian,
Director of Marketing for Sunbeam.
"This is a great new partnership and the limited edition Sunbeam Pink Microplush
Warming Throw is a unique product," said Colleen Fleming, CEO for the Canadian
Breast Cancer Foundation, Central Office. "We are proud of partners like Sunbeam
who are committed to making a difference."
Kicking off Breast Cancer Awareness Month, Sunbeam will donate 31 pink
microplush throws-representing the 31 days in October-to each of six breast
cancer treatment centres and breast cancer support organizations across Canada.
To add a touch of warmth and comfort to the lives of breast cancer patients,
Sunbeam has partnered with the following organizations:
<< - Odette Cancer Centre at Sunnybrook Health Sciences Centre (Toronto) - Hope
& Cope breast cancer support groups at the Jewish General Hospital's Segal
Cancer Centre (Montreal) - The Ottawa Hospital Cancer Centre (Ottawa) -
Saskatchewan Cancer Agency's Saskatoon Cancer Centre (Saskatoon) - Saskatchewan
Cancer Agency's Allan Blair Cancer Centre (Regina) - Dr. Léon Richard Oncology
Centre of the Dr. Georges L. Dumont Hospital (Moncton) >>
Sunbeam(R) Microplush Pink Warming Throws are ultra-soft and machine-washable
and dryable. They retail for $79.99 and may be purchased at major retail stores
including The Bay, Canadian Tire, London Drugs, Home Outfitters / Déco
Découverte, Sears, Wal-Mart, Home Hardware and Zellers.
Ten per cent of all retail sales of the Sunbeam Microplush Pink Warming Throw
will benefit the Canadian Breast Cancer Foundation. Sunbeam is committed to
contributing a minimum $50,000 from this program to help create a future without
breast cancer.
