Just 5% of employers calculate the return they get for
their investment in healthcare benefits, according to the Employee Benefits
H.S.A. Healthcare Research 2007.
Just 5% of employers calculate the return they get for
their investment in healthcare benefits, according to the Employee Benefits
H.S.A. The research, which was published in June 2007, found that a further
22% of UK employers do not know how much they spend on health care staff
perks such as private medical insurance, health cash plans, employee
assistance programmes, health screening, income protection and well-being
initiatives.
The low proportion of employers calculating return on
investment for health benefits may be due to the fact that it can be
difficult to calculate an accurate return on these products. For example,
employers may find it obvious that sickness absence levels have fallen, but
difficult to determine how much of this drop is due to an organisation's
health care benefits, compared with their other complementary initiatives
such as a clamp down on bogus absences or well-being strategies such as
healthy eating and increased gym membership.
But even if they are not doing it, more employers are
becoming aware of the advantages of calculating the return on their health
care spend. More than a fifth (22%) of the respondents aim to track the
return on these products in the future, which is a slight increase on the
18% which planned to do so in the 2006 Employee Benefits HSA Healthcare
Research.
Unfortunately less than half (41%) of respondents think
that their employees understand the value of the health care benefits they
receive. This suggests that further communication of these products is
needed, particularly where employers are funding those at the more costly
end of the market such as private medical insurance. Ensuring staff are
aware of the value of their package will help with issues such as
recruitment and retention, as well as an organisation's image as an employer
within its sector.
The 2007 research showed that an increasing proportion of
employers are able to estimate the percentage of payroll that they spend on
health-related benefits with more than 77% were able to put a value on the
cost of providing healthcare perks for their workforce.
But this still leaves more than one-in-five respondents
unable to do so, which is surprising given the rising importance of
demonstrating a return on investment on benefits across the board. The
percentage of respondents providing health-related benefits for less than 1%
of payroll has remained steady at 26%. Where there has been some movement is
in the number spending between 1% and 2% of payroll, which has increased to
25% from 17% in our 2005 research. Similarly, overall the proportion that
outlay between 3% and 5% is 20%.
The need to remain competitive has risen up many
employers' agendas and is now cited as the third most important determinant
in the purchase of health care benefits. It has leap-frogged ahead of
employee demand as a factor influencing purchasing decisions, suggesting
that some employers may offer health care perks over and above what is
expected by staff if their competitors do so.