Red Bull Energy Drink: Demystified



Outdoor Exercises: Better Suited to Fight DepressionRed Bull is an energy drink sold by Austrian company Red Bull GmbH, created in 1987. In terms of market share, Red Bull is the most popular energy drink in the world, with 5.387 billion cans sold in 2013.

Austrian entrepreneur Dietrich Mateschitz was inspired by a pre-existing energy drink named Krating Daeng which was first invented and sold in Thailand. He took this idea, modified the ingredients to suit the tastes of westerners and, in partnership with Chaleo Yoovidhya, founded Red Bull GmbH in Austria. In Thai, daeng means red, and krating is the reddish-brown muscle-bound bovine called a "gaur", an animal slightly larger than the bison. Red Bull is sold in a tall and slim blue-silver can; in Thailand and in some parts of Asia it is sold in a wider gold can with the name of Krating Daeng or Red Bull Classic. The two are different products, produced separately.

The Red Bull company slogan is "Red Bull gives you wings" and the product is marketed through advertising, events (Red Bull Air Race, Red Bull Crashed Ice), sports team ownerships (RB Leipzig, FC Red Bull Salzburg, Red Bull Brasil, Red Bull New York, Red Bull Racing, Scuderia Toro Rosso), celebrity endorsements, and music, through its record label Red Bull Records.

The European Food Safety Authority (EFSA) has concluded that the levels of taurine and glucuronolactone used in Red Bull and other popular energy drinks are safe.


Red Bull Energy Drink is a great functional drink, it keeps you sharp, focused and energized. Red Bull vitalizes body and mind. The formula of Red Bull Energy Drink contains a unique combination of high quality ingredients: Caffeine, B-group vitamins, Sucrose & Glucose, Taurine and Alpine Spring Water.

When to drink Red Bull Energy Drink


On the road

Every traveler knows that the most important factor for a safe journey is an alert state of body and mind. Red Bull is the ideal fuel for those who cover many kilometers. Whether it's a stressful business trip, a spontaneous excursion or while on vacation, take a break and reach out for a cold can of Red Bull. Joris Verster and colleagues from Utrecht University concluded that Red Bull Energy Drink reduces driver sleepiness and enhances driving performance during prolonged highway driving.

During lectures & study sessions

For university students all over the world the blue and silver can belongs to their lectures and study sessions as much as pencil and paper does. They appreciate Red Bull Energy Drink after a challenging day between auditorium and study or in leisure time with their fellow students and friends.
 

At work

The world is spinning at great speed, so professional life is certainly a daily challenge. For all those who have to fully focus on their jobs, a chilled Red Bull gives additional support. Whether it�s during intense meetings, conference calls or creative brainstorming sessions, in your first job or as the chief executive.

While doing sports

Whenever athletes are in need of wings they turn to Red Bull. Red Bull Energy Drink is appreciated by sport enthusiasts and top athletes all over the world.

While playing video games

Outdoor Exercises: Better Suited to Fight DepressionGood skills and constant training are half the battle. If you want to keep the pace up with your teammates or competitors make sure you have a can of Red Bull at your side to take your game to a higher level.
 

While going out day and night

Red Bull is a self-evident guest at every party, club session, festival and concert. Like many DJs, B-boys and other artists you can benefit from Red Bull to ensure you get the most out of your days and nights. Red Bull vitalizes body and mind.

Red Bull Energy Drink Ingredients

The formula of Red Bull Energy Drink contains a unique combination of high quality ingredients:

Caffeine

Caffeine has already been known for its stimulating effects on the human body by ancient civilisations who consumed it from natural sources like tea, coffee, cacao beans & cola nuts. To this day caffeine is naturally present in more than 60 plants and contained in many foodstuffs such as coffee, tea and chocolate. One of caffeine�s primary sites of action in the human body is its stimulating effect on cognitive functions. Caffeine helps to improve concentration and increase alertness. One 250ml can of Red Bull Energy Drink contains 80mg of caffeine.

One 250ml can of Red Bull Energy Drink contains 80 mg of caffeine, about the same amount as in a cup of coffee.
 

Comparision of caffeine presence with other products
 

  • 250 ml Filter Coffee 90mg Range: 69�127 mg

  • 250 ml Black Tea 63mg Range: 26�116 mg

  • 250 ml Instant Coffee 79 mg Range: 63 �90 mg

  • 100 g Dark Chocolate Bar 71mg Range: 18�123 mg

  • 250ml Cocoa Beverage 6 mg Range: 3�34 mg

  • 355 ml Cola Drink 40mg Range: 30�60 mg

 

Statistics above were taken from the International Food Information Council (IFIC) Foundation

Health Canada conducted a review of the scientific literature on caffeine, concluding that the general population of healthy adults is not at risk for potential adverse effects from caffeine if they limit their consumption to 400 mg per day. Moderate caffeine intake (less than 400 mg per day) does not adversely affect cardiovascular health.

B-group vitamins

Outdoor Exercises: Better Suited to Fight DepressionVitamins are essential micronutrients that are required for maintaining normal body functions. There are two types of vitamins: fat soluble and water soluble. Red Bull contains water-soluble vitamins. Water-soluble vitamins do not get stored as much in the body as fat soluble vitamins. Instead they circulate through the blood plasma, whatever the body does not use will be released. Water soluble vitamins include the group of B vitamins, e.g. niacinamide (vitamin B3), pantothenic acid (vitamin B5), vitamin B6 and vitamin B12, which are contained in Red Bull.

These B-group vitamins contribute to normal energy-yielding metabolism, such as the build-up and break-down of carbohydrates and proteins and contribute to normal mental performance (pantothenic acid) and the reduction of tiredness and fatigue (niacin, pantothenic acid, B6, B12). Moreover, B-group vitamins play a central role in the brain; they contribute to the normal functioning of the nervous system.

Sucrose & Glucose

Sucrose and glucose are different types of sugars, which provide energy to body and mind. Sucrose and glucose are different types of sugars which are also contained in the daily diet. The sugar in Red Bull Energy Drink is produced from sugar beet. 100ml of Red Bull Energy Drink equates to 11g of sucrose and glucose combined. This total amount of sugars is comparable to that of 100ml apple or orange juice.

The amount of sugar in Red Bull Energy Drink is comparable to the sugar level in an equivalent amount of apple or orange juice � 11g/100ml

Comparision of sugar presence with other products

  • 100 ml Apple Juice 7�10g

  • 100 ml Orange Juice 6�11g

  • 100 ml Grape Juice 12�18g

  • 100 ml Soft Drinks 10�12g

  • 100 ml Bubble Tea 12g

  • 100 ml Ice Cream 16g

Source: Food Chemistry, H.-D. Belitz, W. Grosch, P. Schieberle, third edition (2004), Springer-Verlag, Stiftung Warentest (7/2012).

Taurine

Taurine is an amino acid, naturally occurring in the human body and present in the daily diet. It is involved in a wide range of biological processes. Taurine is found in high concentrations in muscle, brain, heart and blood. A person weighing 70 kg has approximately 70 g of taurine distributed throughout their body. Put another way, a 70 kg person naturally already has in his body 70 times the amount of taurine contained in one can of Red Bull Energy Drink. Taurine is also contained in different foodstuffs like scallops, fish, poultry and most infant formulas.

The human body contains 70 times more taurine than one 250ml can of Red Bull. Source: Belli, DC. Taurine and TPN solutions. Nutrition 1994

The Scientific Panel on Food Additives and Nutrient Sources added to Food (ANS) published in 2009 at the request of the European Food Safety Authority's commission (EFSA) the evaluation of the safety in use of two particular "energy drink" ingredients, specifically taurine and glucuronolactone, and concluded that the exposure to these said substances at the levels presently used in energy drinks is no safety concern.
 

Yet, the same EFSA European Food Safety Authority published also in 2009 another scientific opinion led by the 'EFSA Panel on Dietetic Products, Nutrition and Allergies' (NDA), focusing this time on various studies of taurine and its commercial alleged health claims, namely: antioxidant activity, detoxifying properties, and protection of body cells from oxidative damage (defined as per the EFSA: Protection of DNA, proteins and lipids from oxidative damage), energy metabolism (energy-yielding metabolism), ergogenic role in sports and exercise (Delay in the onset of fatigue and enhancement of physical performance).

The EFSA concluded that on the basis of the available data, the cause and effect relationship has not been established between the consumption of taurine and the previously mentioned commercial claims. A review published in 2008 found no documented reports of negative or positive health effects associated with the amount of taurine used in energy drinks, including Red Bull. Caffeine and sugar levels in Red Bull are comparable to coffee and fruit juices, respectively.

Alpine Spring Water

Naturally, water is a key ingredient of Red Bull. The water used for Red Bull is fresh alpine water of best quality, which comes from springs nearby the production sites in Austria and Switzerland. This region, the Alps, is known as one of the world�s biggest water reservoirs, where water is available in abundance and constantly replenished. Hence, to ensure consistency of the upmost premium quality around the world, Red Bull is produced in the Austrian and Swiss Alps.

Credits: http://energydrink.redbull.com/

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Dated 09 May  2014

 


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