Selling a home on your own or with a realtor isn’t as cut and dry as you might think. Though it would be nice to simply put your home on the market and get several bids instantly, it doesn’t always work that way. Depending on your location, asking price, and marketing efforts, it could take several months to attract the attention of the right buyer. You can increase those odds, however, by hosting an open house.
What is an Open House?
An open house is an event in which homeowners and/or their realtors advertise to the general public about their property is for sale. Visitors are allowed to enter the property and take a look around without the need for an appointment. The idea is that in seeing the property from the inside out, interested parties will become more attracted and want to make an offer for purchase.
How to Make Yours a Hit
Now that you know what an open house is and how it could be beneficial if you’re trying to sell your home, how do you put one together that will be a success? Here are a few suggestions below:
- Advertise Well – An open house isn’t successful if there isn’t anyone there on the day of the event. Advertising is the key to getting the most visitors. There are lots of real estate companies and digital platforms that allow you to advertise open houses in San Diego or wherever your property is located to reach interested buyers. You can also post on social media, place ads in the local paper, and spread the word to others who may be interested like friends, family, and coworkers.
- Clean the Property – You don’t want to show off a house for sale that isn’t, at the very least, tidy. You need to have the property thoroughly cleaned from top to bottom. This includes cleaning floors, walls, and windows, and removing all clutter. If you have a lot to get done, a professional cleaning service may be best to pitch in.
- Stage the Property – The idea is to get buyers to feel as if it is a place they could call their own. With that in mind, you want to have furnishings, decor, and other features throughout the home that are trending and neutral. If you can’t afford to stage every room, try to make sure that you’ve at least done a good job of staging the common areas like the living room, kitchen, and main bathroom. You should also stage bonus rooms like a home gym, office, or sunroom.
- Don’t Forget Refreshments – You want to thank everyone who comes to the open house for taking time out of their day to check out what you have to offer. A token of appreciation that’s always great for these types of events is food. You can go with light refreshments or consider lunch catering where you can get sandwich trays and veggie platters. You’ll need some beverages too. Having staples like bottled water, coffee, and tea are recommended.
- Be Interactive – It is important to engage every visitor as they enter the home. You don’t want to smother them, of course, but you do want them to feel comfortable coming to you with any questions or concerns they may have about the house.
In a nutshell, this is how you pull off a successful open house. You find the right platforms to advertise, prepare the house by cleaning and staging it, investing in refreshments or food for your guests, and being prepared to interact and answer questions as they come up. In a good location with the property priced just right, and open house could be just what you need to finally close the deal.