Myths stop women
breastfeeding their babies
May 10,2004
A survey published today by
The UK Department of Health for National Breastfeeding Awareness Week (9 -
15 May) shows that serious misunderstandings may be stopping women,
particularly young women, from breastfeeding. (1)
Although the benefits of breastfeeding are well known (2), the UK has one of
the lowest breastfeeding rates in Europe. Almost a third of women (29%) in
England and Wales (3) never try to breastfeed compared to 2% in Sweden.(4)
Younger women in particular are less likely to breastfeed with over 40% of
mothers under 24 never trying. (3) The new survey of 1000 women shows:
Myth: Over a third (34%) of women believe that modern infant formula
milks are very similar or the same as breast milk
Fact: Infant formula milk does not contain the antibodies, living
cells, enzymes or hormones present in breastmilk. Breastmilk is designed for
each individual baby and changes over time whereas infant formula milk is
designed for every baby.
- Myth: A fifth (20%) of young women aged 16-24 years believe that
breastfeeding will ruin the shape of their breasts/body
- Fact: Breastfeeding uses up 500 extra calories a day. It helps the
womb return back to normal and does not affect the shape of breasts in the
long term
- Myth: Over two thirds (67%) of women believe that the general
public find breastfeeding in public unacceptable
- Fact: Most people (84%)think it's fine for mothers to breastfeed
their babies discreetly in public/in front of others (5)
- Myth: Nearly all (95%) women believe that breastfeeding comes
naturally to some and not to others
- Fact: Breastfeeding is a skill and takes practice. It is important
that women feel able to ask for help.
- Myth: Nearly all women (87%) believe that some women don't produce
enough milk to be able to breastfeed.
- Fact: Virtually all mothers can breastfeed provided they have
accurate information and support. (4)
Minister for Public Health, Melanie Johnson, says: "Breastfeeding is a major
public health issue. A decision to breastfeed, especially if sustained for
the first six months of a baby’s life, can make a major contribution to
infant health and development as well as benefiting mums.
"Our message is a simple one – if you are an expectant or new mum don’t
let these myths discourage you from giving breastfeeding a go!"
Give it a Go is the theme of National Breastfeeding Awareness Week this year
which focusses on encouraging those with the lowest breastfeeding rates such
as the young and those in disadvantaged areas to start breastfeeding. Among
events planned are a series of evening presentations at Mothercare stores
where health professionals will explain the benefits of breastfeeding and
answer questions.
Breastfeeding advocates include film and TV personalities Sadie Frost, Fiona
Phillips, Davina McCall and Donna Air who says: “Because Freya is my first
child I was extra cautious to give her the best start in life. Breastfeeding
was a great way to help her avoid allergies and infections. I am so pleased
I made the decision to breastfeed. It has proved tough at times, but is also
very rewarding for both myself and Freya.”
Davina McCall agrees: “Breastfeeding isn't always easy. Both times I've
nearly given up at six weeks but with some encouragement and reassurance
I've persevered and I'm glad I did. It's a wonderful experience and I always
feel sad about stopping.”
Notes to editor
1. The survey was undertaken by NOP World, 15 - 25 April 2004 among 1048
women aged 16+, using telephone methodology. Weighting was applied to the
data to bring it in line with national profiles.
2. Breastfeeding makes a difference for the mother
• prevents weight loss
• helps womb return to normal
• reduces risk of pre-menopausal breast and ovarian cancer
Breastfeeding makes a difference for the baby
• provides perfect nutrition for the first 6 months
• protects against stomach bugs and chest infections
• reduces likelihood of becoming obese in later childhood
3. Infant Feeding Survey 2000
4. World Health Organisation website www.who.int/
5. NOP survey conducted between 24-26 January 2003 amongst 990 people.
6. The Government is committed to the promotion of breastfeeding as the best
form of nutrition for infants and aims to increase breastfeeding rates by 2
percentage points per annum, with a specific focus on women from
disadvantaged groups. In addition, Healthy Start - the planned reform of the
Welfare Food Scheme - will offer mothers greater choice and encourage
increased initiation and duration of breastfeeding.
7. Case studies and photography of breastfeeding
women and celebrity quotes are available on request.