Health bills cut for
fitness fans
August 04, 2004
Health improvements should
bring lower premiums
People who regularly work out at the gym are to be rewarded with lower
private medical insurance premiums, it has emerged.
PruHealth policyholders will be assessed on an annual basis for signs of
improved health.
If they can show that they have regularly attended the gym or given up
smoking they can expect their premiums to fall.
Insurer Prudential will offer the PruHealth scheme from next spring.
Loyalty
Prudential announced it is to enter into partnership with health and fitness
companies Cannons and Holmes Place to offer discounted gym membership.
The insurer will be able to see how many times PruHealth policyholders who
take up their discounted membership offer have visited the gym, and this
will impact on annual premiums.
In a similar vein to retailer loyalty point schemes, policyholders that show
improved levels of fitness will be able to claim discounted cinema tickets
and flights.
"We call our approach, consumer-engaged healthcare. By incentivising people,
we can help them to make a real difference to their health and well-being,"
Catherine McGrath, PruHealth's chief executive, said.
Similar schemes already operate in the US and South Africa.
The UK scheme is a joint venture with South African health insurer
Discovery.
Adrian Gore, Discovery chief executive, said that he hoped the scheme would
attract one in 10 of the seven million Britons who already have private
medical cover