TOWIE Star Danielle Armstrong Shares Her Incredible Fitness Journey Exclusively On WF!

Namita Nayyar (WF Team)

6 years ago

Danielle Armstrong

Danielle Armstrong is famous for her appearances on the British reality series The Only Way Is Essex and for her Danni Boutique fashion business.

She recently has gone through a fantastic transformation where she has lost more than 21lbs weight. In a recent Instagram post that she shared with her 1 million followers she said, ‘I can’t believe how just by changing my breakfast and leading a healthier active lifestyle I’ve managed to lose 21Ibs and gained 7Ibs in muscle.’ This is absolutely incredible and Women Fitness congratulates her on her great victory.

To know the whole story behind her huge transformation, Women Fitness’ President Namita Nayyar caught up with the star in an interesting chat over fitness and leading a healthy lifestyle.

Ms. Namita Nayyar:

You have been a media favorite ever since you joined the cast of the hit reality show Towie in 2013. Share with us your journey in the field of entertainment to making a mark for yourself?

Ms. Danielle Armstrong:

I become a popular character on TOWIE because I think I’m quite relatable to the viewers. The nation got to see me go through the ups and downs in my relationship and would find comfort knowing that they also wasn’t the only one. I think being on a reality show you have to keep it real always and be only yourself. I never acted different just because there was a camera around me what you see is what you get sometimes that wasn’t always a great thing but it’s the real girl attitude that I know made me the person I am today.

Ms. Namita Nayyar:

Danielle, you appeared on TOWIE for quite some time. What motivated you to join the show?

Ms. Danielle Armstrong:

I asked to join TOWIE a year after the show had started and at that point I had seen how successful the show was and how the nation had fell in love with Essex and our lifestyle. I was also at the time dating my now Ex James Lock so it became obvious for me to join. I also wanted to bring my straight talking bubbly personality to the show.

Full Interview on Next Page!

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Ms. Namita Nayyar:

You are a world-leading media personality, fashion icon, businesswoman (with a boutique in Hornchurch called Danni Boutique.) and reality TV star. We would like to have a glimpse into a day of your remarkable multi-dimensional lifestyle.

Ms. Danielle Armstrong:

I currently run DANNI Boutique which is a high street shop and also an online boutique too which I love and enjoy being so hands on with both sides of the business. My weeks consist of replenishment and looking at new lines we will be adding to the collection and any admin work which is my weakest skill ha!

I love to engage with my customers so any new styles that arrive I will be promoting on my social media and explaining how I would style that particular garment. I have factories in both London and Italy so I’ll be liaising with both throughout the week as well as popping in and out Of London showrooms to view next seasons range.

As well as my fashion business I have a health distribution network from the success of my own product result. I have around 8-10K consumers of the world’s leading nutrition brand of which we are all part of a community which we have put together online via Facebook.

Ms. Namita Nayyar:

You have lost 2 stone and toned down your body remarkably! This proves that staying fit has become a part of your lifestyle. Unfold the exercises that comprise your fitness regime on a daily basis?

Ms. Danielle Armstrong:

In all honestly with my busy lifestyle I don’t get to go to the gym as much as I would like to do however when I do it will be 2 times a week for an hour. I like to do cardio for 20 mins which will be the tread mill and then 45 mins of weights and resistance work.

This is probably great news to your readers as most of my weight loss is down to my nutrition plan.

Ms. Namita Nayyar:

Adequate nutrition is an integral part of staying healthy. What kind of diet do you follow to stay healthy and physically fit? Enlist your 5 favorite foods? Do you have food taboos?

Ms. Danielle Armstrong:

Since September 2016 I have started my morning with a Herbalife nutrition breakfast smoothie alongside that I do my best to have a healthy balanced lunch and dinner.

I love to make a salad for lunch, lots of people think salads are boring for lunch but that because they’re not putting love into it. I’ll make chicken & avocado with lettuce cucumber and I’ll add pomegranate with and like to experiment with adding different seeds making my own healthy salad dressing. I also have tuna and mixed seafood salads. For evening meals I love fish so lots of salmon fillets and sea bass with vegetables and sweet potato mash. I also love to make chicken and prawn stir fry.

I like to snack on carrot sticks and hummus and rice cakes with cottage cheese.

My biggest taboo is butter I’ve always hated it since I was a little girl even the smell of it makes me sick.

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Ms. Namita Nayyar:

You are also an ambassador for Herbalife. How has the brand helped you transform your body and life?

Ms. Danielle Armstrong:

Yes it’s been an absolute revelation for me in more ways than one!

So I became a product user after my boyfriend Daniel introduced me to the breakfast plan. Over a period of time consistently using the shakes for a healthy breakfast alongside the tea and aloe which I started to see and feel almost an immediate difference.

The science and philosophy behind the products are amazing, I can get great balanced macro nutrition, tons of micros which are your vitamins and minerals and lots of phytonutrients too!

With all that combined when used alongside making healthy meal decisions I got an amazing result. A picture was released into the press after a holiday and it generated lots of interest from women asking how I had lost weight. I then shared my plan and I’m now helping women all over the world. I have over 5K clients in a support group where we share all our healthy meal ideas and work outs. Seeing their products results is the most rewarding feeling I love making women feel body confident.

Ms. Namita Nayyar:

Working on sets calls for use of a lot of make-up. what is your skincare and hair care routine & tips for our visitors?

Ms. Danielle Armstrong:

My daily skin care regime is to cleanse, tone and moisturize every morning and night. I use Herbalife Skin Care Range it’s paraben and sulphate free. I also love to use bio oil every night before I go to sleep, which I’m sure people will think is a little odd to put on your face but I honestly love the glow it gives me the next morning plus it’s known to help with scars and stretch marks so surely it will help reduce lines on your face ha!

Ms. Namita Nayyar:

With such an amazing fashion sense and business, danniboutique.co.uk is hugely successful, what according to you are 5 Favorite clothing to dominate the fashion industry in 2018?

Ms. Danielle Armstrong:

I have always had an interest in fashion since a young girl I worked as Fashion Buyer for Arcadia Group for 6 years before I joined TOWIE. My dream was to always have my own fashion boutique and after a year of being in TOWIE I was fortunate enough to open DANNI Boutique in 2014.

I like to keep up to date with the current trends and be ahead of the seasons by following bloggers and Pinterest.

Key pieces for this SS18:

Floral Kimono
Pencil skirts (denim will be a favorite)
Trench Coat
80s inspired trends are going to be huge on the high street so oversized shoulder pads and tailored suits… I love to Power Dress

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Ms. Namita Nayyar:

With a massive following of over 1 million followers on your Instagram account @daniellearmstrong88 you’re a social media sensation and an internet leading star. How does it feel to be a role model & an inspiration in influencing a healthy lifestyle of so many individuals?

Ms. Danielle Armstrong:

In today’s society social media is HUGE and puts a lot of pressure on women. Everyone has experienced feeling low & down after comparing them self to someone on Instagram. So with me I just like to keep it real. I simply just share what I do by posting my workouts and stress I only work out twice a week and show my daily routine of making my Herbalife Nutrition shakes every day and making healthy options for lunch and dinner. I will always show when I’m out with friends socializing and having a glass of wine at the weekend as this is what I believe my followers like to see as it’s real life, my motto is everything in moderation is good for the soul.

Ms. Namita Nayyar:

Having run the family fashion business so well since 2014, what would be your top 5 tips for a fashion entrepreneur considering this as a career?

Ms. Danielle Armstrong:

Starting a new business can be scary make sure you do all your research into brands and suppliers before investing in your own money.

Figure out what your style and brand identify is for example DANNI Boutique caters to the young lady that likes to keep up with the current trends but at affordable price.

Social media has had a huge impact in today’s fashion with bloggers and influencers so bookmark your favorite looks to give you inspiration when it comes to buying or designing your fashion brand.

To keep up ahead of the latest trends Harper’s Bazaar, Vogue and Pinterest are great ways to forecast trends.

DANNI Boutique is a family business which I run with my parents which is a huge support. We all have our own roles and bring different strengths, so I advise anyone opening up any business to create a team and support network you can trust.

Ms. Namita Nayyar:

WF team would love to have your views on our website Womenfitness.net and message for our visitors?

Ms. Danielle Armstrong:

I feel honored that I’m going to feature on Women Fitness. I love the community that WF team provide to their visitors and the advice is invaluable. It ticks all the boxes for anyone that wants to lead a healthy active lifestyle.

My message to your visitors:

Body confidence comes from being true to yourself, and keeping it real.

Follow her on:

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