Brazilian model Barbara Fialho, who has walked the runway for Victoria’s Secret, swears by velaterapia – a procedure which uses an open flame to burn off spit ends.
According to Maria Clara Povia, the beauty director at Marie Claire Brazil, women in Brazil spend a whopping 10 percent of their salaries on hair care alone.
Velaterapia is a process in which the hair is separated into small sections, twisted, and then put under a flame. The burning causes the damaged parts of the hair to stick out: They are then trimmed, and the rest of the hair is given a deep, conditioning treatment. The burning supposedly opens up the hair follicle, making it more receptive to nutrients, in turn making the conditioning treatment even more effective. It takes three and a half hours, and loyalists get it done about every four months.
Why Velaterapia?
It is a popular practice among Brazilian beauties for..
- Cauterization of the hair, leaving behind a passage of nutrients to its interior
- Removal of split ends
- Removes impermeability of the hair caused by brushing and other chemicals.
- Hair length is not affected
- If you touch the treated side it feels so much smoother and healthier!
According to hair stylist “The three-hour process is intended to open up the hair follicle, making it more receptive to conditioning.”