Erica Chidi Cohen is a doula, lactation counselor and trained chef. She is also the co-founder and CEO of LOOM, providing education, services, and inclusive community to the reproductively-curious, pregnant and parenting. Raised in the United States and South Africa by a doctor father and nurse mother, she began her career in the world of contemporary art and public relations, but found herself drawn to helping others achieve their wellness goals. Stimulated but unfulfilled, she decided to act on her desire to positively impact the lives of women and families by training to become a doula. She soon built a successful solo practice which quickly gained national visibility due to her judgement-free philosophy that women should receive unconditional support no matter how or where they choose to birth. Erica empowers people to trust themselves and navigate pregnancy and early parenthood with confidence. She lives in Los Angeles with her husband.