She squats, she lunges and is the second most influential fitness Instagram star by Forbes. Jen Selter first gathered media attention for her debut at a young age on Instagram. As of 2019, she has over 12.8 million followers on Instagram.
If one were gauging admiration by the number of followers on social media, then Jen Selter is definitely the queen of fitspo. Having been named #2 on Forbes inaugural list of “Top Influencers” in the fitness category, the former front desk gym clerk has leveraged her world-renowned physique and love of fitness into a social media driven empire.
Women Fitness President, Namita Nayyar, joins the belfie queen for an interesting chat about how she grew her Insta empire and how she wishes to take her brand to new heights in 2019!
Being a popular internet celebrity and a fitness model, you are known as a “belfie queen”, what motivated you towards fitness?
In high school I worked at the front desk of a gym, making protein shakes for the clients and watching their bodies transform. I decided to workout one day after work, and felt so good after training, both emotionally and physically. It’s like all my anxiety and worries disappeared. I loved that feeling and decided to make healthier changes to my diet and work on making some gains!
You also run the highly successful brand, JenstaBar. Share details about the idea, and what all went into the making of the brand? Also share what does it endorse? Where do you see it in the next 2 years?
I am so thrilled about JenstaBar! This all came to be after tasting several different bars and not loving them (they left a weird chalky taste in my mouth). I knew I had to go ahead and create my own. Creating this bar took lots of time (and taste testing) but I am so excited about the outcome and cannot wait for what’s to come with the brand. They come in three flavors: s’mores, chocolate, and peanut butter (for now – hint hint!).
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