Lucy Kenward is a fashion model, social media personality and TikTok content creator best known for her notlucyyy account. She shares fashion modeling video clips and outfit inspiration set to popular songs. She has more than 130k followers on the platform.
She made her TikTok debut in 2021 with a video captioned, “I was bloated in this pls ignore.”She was a cheerleader. She has modeled clothing from the online retailer Shein. She has cosplayed as the Peter Pan character Tinker Bell. She has modeled lingerie from the brand Lounge. She was born in Guernsey, it is one of the Channel Islands in the English Channel near the French coast, and is a self-governing British Crown dependency.
She created a TikTok set to music by Calvin Harris and Katy Perry.
Women Fitness President Ms. Namita Nayyar catches up with, Lucy Kenward, an exceptionally talented fashion model, social media personality and TikTok content creator here she talks about her fitness routine, her diet, and her success story.
Where were you born and had your early education? Later you decided to pursue modeling and being an Instagram Influencer. This later propelled your career to the height where you are an upcoming social media influencer. Tell us more about your professional journey of exceptional hard work, tenacity, and endurance.
I was born on the small island of Guernsey, it’s a very tight community and I wanted to have the opportunity to meet new people and further my education, therefore I moved to England. I started off gaining qualifications in Makeup, Beauty, Hair and SFX and later moved onto gaining honours awards in the perfume world. I’ve always wanted to do modeling; however as a petite female, I found it rather difficult and decided to push it aside for a while.
During lockdown I decided to post some TikTok videos and I started getting a few views, nothing crazy. Until I posted one video and all of a sudden in a day I gained 30k followers. I was shocked and I started posting more regularly, I eventually had brands contact me for promotion which I never thought would’ve even been an option for me to create a job out of social media. Up until today I still put in all my spare time into creating content and studying social media algorithms to keep on top of things.
You started your YouTube Channel Lucy @notlucyyy. Tell us more about this endeavor of yours.
YouTube is a little harder to grow an audience on so I started reposting my content from TikTok, onto YouTube shorts and I reached a whole new audience I didn’t think I could reach, primarily in America! I typically review products and do hauls for my long form content. I certainly want to upload more and dabble into Vlogs! Winter wonderland would probably be a great place for this so stay tuned.
You are the leading social media personality, model, and brand ambassador. How do you manage such a remarkable multi-dimensional lifestyle?
I think it’s flattering to have my creativity, time and effort to be noticed by so many people. It encouraged me even more and gives me motivation to keep going and creating the content everyone’s entertained by and loves. I typically give myself content days each week to create multiple videos and photos in one day; which requires a lot of outfit changes!
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