Namita Nayyar:
You have built a vibrant community around your practice. How do you engage with your followers on Instagram, and what role do social media play in your career as a Pilate’s instructor?
Mira Hassan:
I am proud to have built a positive and thriving community on social media platforms and it’s become a cornerstone of connecting with potential and current clients of my studio and online members. To be honest, I am not a pure social media savvy. I do not naturally gravitate to documenting my daily life activity in the social media world. I am a move-first person, not opinionated person. I firstly use social media platforms to connect with other top-level Pilates people as being in Indonesia, is rather ‘isolated’ from the general Pilates crowd.
Here’s my approach:
- Be Yourself, Be Respectful: Authenticity is key! Let your personality shine through, while always treating others with courtesy. I have strong opinions about how I approach my business and teach Pilates. I am not interested in policing others who are right or wrong, better or worse. Everyone’s striving to build something positive, often as a source of income. If you encounter content that doesn’t resonate with you, simply move on – there’s no need for negativity. Focus on leaving positive footprints in the online space.
- Embrace Feedback: Humility is a valuable asset. Feedback, whether positive or critical, can be a catalyst for growth. Be open to learning from others and use constructive criticism to improve your content and teaching.
- Informative & Inspiring Content: Your content should empower your audience, whether it’s fellow instructors, students, or the general public. Striking a balance between informative and inspirational is key. Share short instructional videos demonstrating proper form for key exercises, alongside motivational content that encourages people to move with integrity and confidence. Alongside motivational quotes and success stories from satisfied clients. This not only educates but also inspires and encourages others to embark on their own Pilates journeys.
Building a Strong Brand Identity:
My social media presence, particularly on Instagram, allows me to showcase my unique teaching style and philosophy. By sharing snippets of my online classes, highlighting my certifications, and showcasing my physical studio (Aalaya Pilates) in Jakarta, I create a strong brand identity that resonates with potential clients for my online memberships and studio clients.. They get a sense of who I am as a teacher and what kind of experience they can expect in my classes and as a BASI Pilates faculty member during the teacher training program.
Engagement and Growth:
My social media strategy prioritizes two-way communication. I actively respond to comments and messages, and try to host interactive Q&A sessions. This fosters a sense of connection and helps me tailor my offerings to better serve my audience’s needs.
Marketing and Lead Generation:
Social media is a powerful marketing tool. It allows me to showcase my classes, workshops, BASI teacher training, directly to potential clients/students who might not have otherwise found my studio. By offering valuable content and creating a sense of community, I can nurture leads and convert them into students.
Overall, social media allows me to build a strong brand, connect with my audience, and ultimately, share my passion for Pilates with a wider community.
Disclaimer
The Content is not intended to be a substitute for professional medical advice, diagnosis, or treatment. Always seek the advice of your physician or other qualified health provider with any questions you may have regarding a medical condition.
