Ms. Namita Nayyar:
Advice and motivational words to the inspiring and budding fitness entrepreneurs who all are your fans, they shall like to know from you, what they should do for their climb to ladder of success in the field of fitness?
Ms. Sadie Kurzban:
Create a product that you like. Don’t be a copycat. Don’t do something because you think people might like it. Create a class or a workout that you would actually enjoy. That’s what I did with ((305)) and I feel that authentic joy truly defines everything we do as a brand.
Ms. Namita Nayyar:
Who has been your greatest influence and motivator in your success in the field of fitness?
Ms. Sadie Kurzban:
Hands down: Patricia Moreno. A living legend. She is the founder of the intenSati method and has written a tremendous book, too.
Ms. Namita Nayyar:
Tell us about your future plans in the fitness industry.
Ms. Sadie Kurzban:
I got into this business because I was tired of the way we were talking about women’s bodies. As a culture, we are constantly belittling women, demeaning women, telling them to take up as little space as possible, reminding them to be polite and never too angry and never too large (lest they become unattractive and therefore, useless!), and of course, encouraging them to consume more because it will make them more attractive. Even in 2016 in New York City, one of the most progressive cities in the world, you can walk into a fitness class and hear instructors talking about “8 weeks until summer” or “bikini body” or “fitting into your skinny jeans.” I was tired of that nonsense.
Working out is a sacred time for us. Working out should be about empowerment! Instead, it felt like manipulation. I wanted to fundamentally change the conversation we were having about women and their bodies when exercising. I wanted to tell the world: just move your ass! You don’t have to be perfect. You don’t have to be a good dancer. You don’t need to be [fill in the blank] (white, wealthy, thin, fit, look like everyone else, etc). You just need to be willing to try! My plans for ((305)) are to grow it to a size where I can reach A LOT of people. This product is so wonderful because it is of course, ridiculously effective, but most importantly, it truly empowers people outside of class, too. I want to share it on a huge scale, so I am working on growing it to new cities and soon, to the whole country and the whole world.
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