The founder of Joseph & Alexander brand, Alana Sorokin, works tremendously towards building a sustainable world, with her recycled plastic swimwear collection.
Women Fitness President, Namita Nayyar, joins her to know more about her brand, its mission and how is reflects a part of her.
Being the founder of Joseph & Alexander brand, share with us your journey in the field of the fashion industry? Personal experience you would like to share?
The fashion industry is fast paced and every day I learn something new. From personal experience research is key. I was actually 6 months delayed in launching J&A due to research and finding the right partners to align the business with. We are sustainable fashion and although eco fashion is still fairly new it’s such an exciting time to be a part of this journey and growth.
The brand provides recycled plastic swimwear. What motivated you to create it? How can women contribute to prevent health hazards caused by plastic?
A lot of factors – having grown up by the beach I have always had a connection to the ocean, I watched the eye opening Netflix documentary A Plastic Ocean which was the catalyst for the way I thought about plastic. It was a natural decision to source plastic fabric for our swimwear –but more importantly what a great conversation starter for parents to educate their children when wearing our swimwear.
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