Bobbi Brown is a celebrity make-up artist- bestselling author, public speaker, entrepreneur, founder of Bobbi Brown Cosmetics which she left in 2016. She released her new makeup brand, Jones Road, on Oct. 26 marking her first foray back into the category since she left her namesake beauty brand four years ago.
Her work has since been featured on the covers of magazines of Elle, Vogue, Self and Town & Country. Brown served as Yahoo Beauty’s Editor-in-Chief from February 2014 to February 2016. She is currently the Beauty and Lifestyle Editor of Elvis Duran and The Morning Show, and she continues to work editorially, penning columns for PureWow, Naturally, Danny Seo, and her own modern lifestyle platform, JustBOBBI.com.
Women Fitness President Ms. Namita Nayyar did a candid interview with exceptionally multi-talented Bobbi Brown celebrity make-up artist on her workout, diet, make-up trends and latest venture,Jones Road.
You are a makeup artist, author, and the founder of Bobbi Brown Cosmetics. Share your journey as a make-up artist & series of events that lead to the company’s evolution.
With the launch of my new brand, JONES ROAD, I made a full circle return to my roots: the world of cosmetics. In 1991, I launched Bobbi Brown Cosmetics, which I sold to the Estée Lauder Companies four years later. I remained with the brand for the next 22 years, developing products and sharing my beauty philosophy around the world, before leaving my namesake brand in 2016.
When I left Bobbi Brown Cosmetics four years ago, I had time on my hands and no idea what I was going to do next. I was so busy at the brand I barely knew what I was having for dinner each night, let alone thinking about creating a new brand. The one thing I did know I’d be doing was promoting my 9th book, Beauty From the Inside Out, which was really more about nutrition and wellness than it was about beauty. Promoting that book is really what put me on my new entrepreneurial path. First, I went back to school to become a certified health coach. Then, I launched EVOLUTION_18, a line of wellness and ingestible products. Then, Masterclass called me and asked me to do a makeup masterclass, which was such an honor. Doing the Masterclass reminded me that, before anything else, I’m a makeup artist first – I’ve been doing this for 40 years. It was then I realized it was time for me to get back to my roots.
Good clean cosmetics products that do not harm the skin and make you look naturally beautiful are hard to find.
Share more input on the first series of products you launched & motivation behind them.
JONES ROAD is the culmination of my 40 years of experience as a makeup artist and product developer. It’s also a reflection of who I am today. I’m wearing less makeup today than I ever did, and so are the models who I’m making up in my chair. That transparent, naturally beautiful look feels more modern right now than a full face of makeup. JONES ROAD is a collection of the products I was wanted for myself because I couldn’t find them anywhere else – an edited indispensable collection of clean, high-grade formulations designed for all ages, skin types and skin tones.
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