Namita Nayyar:
You were born and raised in Saint Petersburg, Russia. Due to family circumstances just after attending high school, you decided to pursue as a marketing strategist into one of Russia’s largest chains of coffeehouses -“Shokoladnitsa” and later being an Instagram Influencer. This later propelled your career to a greater height as a world-leading Social media and marketing consultant, you then started your own Online Social Media Marketing School (SMM). Tell us more about your professional journey of exceptional hard work, tenacity, and endurance.
Lily Aspen:
Despite facing challenging family circumstances after high school, I dove headfirst into the marketing world and landed a job as a strategist at “Shokoladnitsa,” one of Russia’s largest coffeehouse chains. There, I mastered consumer behavior, branding, and digital marketing strategies.
Realizing the power of social media, I transitioned into becoming an Instagram influencer, leveraging my personal brand to connect with audiences. This journey opened doors to consultancy opportunities, but at some point it became hard, I just didn’t have time to consult everybody.
That’s how I founded my own Online Social Media Marketing School (SMM) and blog, empowering entrepreneurs to create online shops and personal branding.
Namita Nayyar:
You wish to open your resort in Africa for like-minded people, especially for those who are tired of the fast rhythmic world and ready to find who they are, prepared to find their balance and the tools they need to heal themselves. Elaborate how you plan to make the equilibrium meet between the fast world of business and social media with a life of complete pleasure in doing small and simple things.
Lily Aspen:
I started my spiritual journey a long time ago. I’m sure you can’t grow without proper life balance, as you grow your speed of life becomes faster, so you need a place to slow down. I’ve been to great places with wonderful service and I have a vision of a perfect resort. My perfect scenario is workation: when you can merge your career and new great places to stay.
Namita Nayyar:
It is a dream for a model to be featured on the cover of Iconic Playboy Magazine. You were honored to be on its covers multiple times, namely on Playboy Ukraine in July 2021, Playboy Australia in May 2021 (Digital), Playboy New Zealand in January 2024, and Playboy South Africa in February 2024. Tell us more about working with the professional team of Playboy Magazine and what you learned as a glamour model with these campaigns.
Lily Aspen:
It’s hard to believe but my maximum weight was 1;9 kg, and when I moved to LA and started modeling I already lost 60 kg but was still far away from beauty standards and was wearing size Large. I learned that the key to a successful modeling career goes beyond appearance. It involves resilience, dedication, and a strong sense of self.
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