As one of Australia’s leading fitness & wellness entrepreneurs, Bianca Cheah is a picture of glowing wellness. A businesswoman, entrepreneur, brand ambassador and one of the country’s most high profile models, Bianca is a force to be reckoned with and is dedicated to sharing her wellness and health philosophy to Australia and the world.
With a background in design, media and both the beauty and fitness industries, the Queensland-born beauty has spent the past decade becoming an authority on health, stylish living and wellbeing. Seeing a gap in the market for a stylish health and fitness site, Bianca launched a blog called Sporteluxe in December 2012 and in less than a year transformed it into the country’s most innovative and exciting digital publication.
Today as founder and Managing Director of Sporteluxe.com, Bianca is not only the face of Sporteluxe but oversees the strategy and direction, is the driving force behind the brand and has built the go-to site for everything luxe health, luxe fitness and luxe living and has now become a mini health empire for those who seek out inspiration daily. The Bianca Cheah empire continues to grow as she embarks on a number of exciting new collaborations, projects and business ventures in the beauty and health spheres.
Lets meet the ecstatic Bianca Cheah, who walks us through her incredible professional journey in an exclusive interview with Namita Nayyar, President Women Fitness.
Ms. Namita Nayyar:
As the Founder and Managing Director of the leading digital publication Sporteluxe.com, you are a glowing image of wellness and one of Australia’s most stylish spokespersons for health and fitness. Walk us through your incredible fitness journey and tell us how it all began?
Ms. Bianca Cheah:
As a child, I grew up around very active parents, [so] it’s kind of the norm for me. My father is a master in Tae kwon do and holds one of the highest dans in Australia, so fitness has been embedded into me since the early days.
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