Women Fitness

Women Fitness is an exhaustive resource on exercise for women, workouts for women, strength training, Zumba, HIIT, weight loss, workout, fitness tips, yoga, pregnancy.

  • Member’s Login
  • 150 Countries
  • Health & Fitness
  • Celebrities
  • News
  • Digital Magazine
  • Shopping
  • Print Magazine
    • Follow
    • Subscribe

Sports & Medicine News

Top Sports Leagues Heavily Promote Unhealthy Food And Beverages, New Study Finds

March 27, 2018 By Namita Nayyar (WF Team)

The majority of food and beverages marketed through multi-million-dollar television and online sports sponsorships are unhealthy — and may be contributing to the escalating obesity epidemic among children and adolescents in the U.S., warn social scientists from NYU School of Medicine and other national academic health institutions. The descriptive study publishes online in the peer-reviewed journal Pediatrics.

Top Sports Leagues Heavily Promote Unhealthy Food And Beverage

Researchers analyzed Nielsen statistics of televised sports programs among children 2-17 years of age. The study found that, among the 10 most watched sports organizations (e.g. NFL), most of the food products were rated “unhealthy” under the guidelines of the Nutrient Profile Model, a profiling system that identifies nutritious value in the United Kingdom and Australia. (The U.S. does not have a comparable measurement system.)

Specifically, the NPM system assigns a score to all foods, and scores can be converted to a 0-100 point scale called the Nutrient Profile Index (NPI). An NPI of 64 or higher indicates a food product as “nutritious.” When NPI scoring was applied to foods most widely promoted through sports sponsorships, the researchers found a deeply troubling result: More than three-quarters failed to meet minimal standards for nutrition — with the average NPI score of around 38-39 for promoted foods such as potato chips and sugary cereals.

The researchers examined sports sponsorship agreements covering 2006-2016 between food and beverage manufacturers and the 10 sports organizations with the most youth viewers: the National Football League (NFL),Major League Baseball (MLB), the National Hockey League (NHL), the National Basketball Association (NBA), the Fédération Internationale de Football Association (FIFA), the National Collegiate Athletic Association (NCAA)-even Little League Baseball and Ultimate Fighting Championship (UFC).

The NFL led all organizations with 10 food and beverage sponsors, followed by the NHL with seven. Surprisingly, Little League Baseball landed in third, with six sponsorships — which particularly concerned the researchers given its child-targeted nature. Five sports leagues each had four, including MLB, NBA, NCAA, the Professional Golfers Association (PGA) and the National Association for Stock Car Auto Racing (NASCAR).

According to the study results, the NFL also led — by a substantial margin — the number of television impressions from its ads among viewers aged 2-17 (more than 224 million) and total YouTube views (more than 93 million).

“The U.S. is in the throes of a child and adolescent obesity epidemic, and these findings suggest that sports organizations and many of their sponsors are contributing, directly and indirectly, to it,” says Marie Bragg, PhD, assistant professor of Population Health at NYU School of Medicine and the study’s lead investigator. “Sports organizations need to develop more health-conscious marketing strategies that are aligned with recommendations from national medical associations.”

This latest descriptive study follows an earlier study, published in 2016 and also led by Dr. Bragg and her research team, which found similar results from an analysis of food and beverage sponsorships with top music celebrities.

News

  • Alternative Health News
  • Arthritis News
  • Asthma & Allergies News
  • Breast Cancer News
  • Cancer News
  • Cardiovascular Health News
  • Diabetes News
  • Fertility & Pregnancy News
  • Nutrition & Wellness News
  • Orthopedics News
  • Sports & Medicine News
  • Weight Management News
  • Women Beauty News
  • Women Health News
  • Other News

Download Women Fitness App

Namita Nayyar
President
Women Fitness
Launches First Book

A rare insight into the life of 15 Track and Field Women World and Olympic Champions


Paperback Edition



Kindle Edition

Digital Magazine Sign-Up

NewsLetter Sign-Up

 

Digital Magazine Available On

Available On Readly App

Available On Magzter

Advertise With Us







Women Fitness App
Download Women Fitness App


  • facebook
  • Twitter
  • Linkedin
  • Pinterest
  • Instagram

JOIN WF

  • Newsletter Signup
  • Why WF
  • Advertise With Us
  • Digital Magazine
  • Print Magazine

Absolutely Free

  • WF Categories
  • Fitness Tools
  • Low Calorie Recipes
  • Calorie Catch
  • WF Entertainment

All About Us

  • About Namita
  • Team
  • Achievements
  • Testimonials
  • Contact Us

© by Womenfitness.net 1999–2022. All rights reserved.

All Categories

  • What’s New
  • Weight Loss
    • Obesity
    • Low Calorie Recipes
    • Real Weight Loss Stories
    • Fitness Tools
    • Daily Tip
    • Fitness Analysis
    • Motivation of the Day
  • Exercise
    • Body building
    • Fitness for Models
    • Target Abs
    • Women At 40
    • Motivation Point
  • Healthy Eating
    • Calorie Catch
    • Disease Management
    • Good health
    • Herbs
  • Beauty & Fashion
    • Eye Care
    • Hair Care
    • Hand & Foot Care
    • Make Up
    • Skin Care
    • Beauty Tip
  • Celebrities
    • Actresses
    • Celebrities & Fitness Trainers
    • Sportswomen
    • Celebrity List
  • Pregnancy
    • Fertility & Conception
    • Health During Pregnancy
    • Getting Back to Normal
    • Problems in Pregnancy
    • Due Date calculator
    • Sexual Health
  • Yoga
    • Beauty & Yoga
    • Yoga during Pregnancy
    • Meditation Point
    • The Yogic Diet
    • Weight loss Yoga
    • Yog – Asanas
    • Yoga & Disease Management
    • Yoga in Action
  • Contact
    • About Namita
    • Our Team
    • Advertize with Us
    • FAQ
    • Message Board
    • Contact Us
  • Shopping
    • Book & Mag. Store
    • Fitness Apparels
    • Fitness Music
    • Fitness Dvd’s
    • Maternity Store
    • Sports & Outdoors
    • Health Care Store
    • Natural Health Foods
    • Herbs & Spices
    • Beauty Shop
    • Jewelry Store
    • Flowers
    • Health Care Equip.
    • Diet & Nutrition
    • Health Mobile Apps
    • Sex Lubes Store
  • More
    • Testimonials
    • Awards
    • WF Links
    • Privacy Policy
    • Site Map
    • Disclaimer
    • News
    • Member’s Area
    • Reviews

Follow

  • facebook
  • Twitter
  • Linkedin
  • Pinterest
  • Instagram