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Cranberry health claim in
France extended to juice drinks
05 August, 2007
The ruling, announced by the French food safety authority
AFSSA (Agence Française de Sécurité Sanitaire des Aliments) on 3 December,
comes just in time for US cranberry group Ocean Spray's launch of its juice
drink range in France in spring.
Recurrent cystitis affects 2 million women annually in France and prompts
around 5 million calls to doctors. The number of doctors appointments is 2.5
times more than in the US, making the health claim a valuable asset for
cranberry product makers looking to expand in this market, which like much
of southern Europe is still underdeveloped in terms of cranberry consumption
compared to northern populations.
France was however the first country to approve a health claim for the
fruit, or indeed any fruit, in a ruling issued in April last year.
But this claim, which said that consumption of certain amounts of the North
American cranberry species vaccinium macrocarpon can 'help reduce the
adhesion of certain E.coli bacteria to the urinary tract walls', was only
relevant to products using the fruit concentrate or extract in powder form,
often used in supplements, as it required daily consumption of 36mg.
The extended health claim allows food manufacturers to make the claim for
regular consumption of juice drinks or cordials, or 300ml daily of a minimum
27 per cent cranberry juice drink.
The approved quantities are designed to ensure that sufficient amounts of
proanthocyanidins (type A) - the components responsible for the cranberry's
anti-adhesion mechanism - are available to the consumer to provide the
health benefit.
A significant body of research, compiled by Ocean Spray to support the
firm's initial petition to AFSSA, shows that these polyphenols stop
disease-causing organisms from sticking to the urinary tract walls and
causing infection, instead flushing them from the body.
A Canadian study in 2002 found 40 per cent fewer women experienced urinary
tract infections when receiving cranberry products compared to those on
placebo, and also used less antibiotics.
The same mechansim of action against bacteria could also make cranberries
useful in fighting other diseases.
Gunter Haesaerts, managing director of Gika, which distributes Ocean Spray's
ingredients in France, said last summer that he was working on another four
health claims for the cranberry, such as one to support the fruit's
protective action against stomach ulcers through its effect on the
Heliobacter pylori bacteria, as well as its anti-adhesive effect on bacteria
in the mouth that helps to prevent the build-up of plaque.
Ocean Spray produces 65 per cent of the world's North American cranberries
but demand for cranberry products has brought smaller suppliers into the
European market.
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