News Flash > Nutrition & Wellness


Zerona: Laser Away Fat?

Reported February 18, 2010

JACKSONVILLE, Fla. (Ivanhoe Newswire) -- A non-invasive procedure that helps you lose inches and contour your body without surgery! Unlike lipo, doctors say this new procedure melts away fat without incisions, downtime, compression bandages or side effects. Here is a closer look at the plusses and minuses.

In the next few minutes, Matty hopes this procedure will begin to do what exercise and dieting couldn’t.

"I would like to get to a point where my curves are natural," Matty told Ivanhoe."I think ‘contouring’ is the perfect word."

She’s undergoing her first treatment with the Zerona laser.

"Zerona’s the only option that patients have to help augment your body’s natural ability to get rid of its own fat," Adam J. Rubinstein, M.D., FACS, a Board-Certified Plastic Surgeon in Miami, FL, explained.

Dr. Rubinstein says when the cold laser energy is absorbed into fat cells; it allows the fat to exit the body.

"Patients start telling me their clothing fits differently," Dr. Rubinstein said. "And I can actually see it when it gets around the third, fourth treatment."



In one study, Zerona patients lost an average of about three and a half inches. After completing her treatment, Meryse Cerant likes the results.

"This isn’t a weight loss procedure," Cerant explained. "But I did burn some inches, and my clothes fit a lot less snug, and it’s easier to shop now."

The before and afters may be impressive…But, this Mayo Clinic surgeon says there’s no long-term data and no guarantees.

"What are you going to look like in two years, five years?" Sarvam Terkonda, M.D.,Plastic and Cosmetic Surgeon at Mayo Clinic, Jacksonville, FL asked. "And we don’t know that with this current technique,"

He says this procedure should only be performed by a board-certified plastic surgeon and only after you fully understand what kind of results you can expect.

Treatment involves six, 40-minute sessions over a two-week period. The cost of the six Zerona Regimen treatments is about 2,400 dollars at Dr. Rubinstein’s office.

Patients are required to drink lots of water to promote mobilization of the fat and exercise regularly during and after treatment to keep the fat from coming back.


Adam J. Rubinstein, M.D.
FACS Board-Certified Plastic Surgeon
Miami, FL
(305) 792-7575